ANN INC. ( the company behind Ann Taylor and LOFT) want to help you put
your “Best Foot Forward”. They have recently launched the BFF app – a stylish source of inspiration, motivation and career advice. What more could you want from a virtual best friend?
Feeling unmotivated? The mantra section provides “Fashion quotes, dates and wisdom” with gorgeous graphics and a cheerful color-scheme:
For people interested in a career in the fashion industry, there’s a multitude of resources for you – from career advice and fashion news – to position you ahead of the game, to local internship and job postings with ANN INC. companies.
Of course, as a devoted Instagram user, my favorite feature is the Trendspotter. Just hashtag your best pictures with #bfftrends and you will be featured on the BFF app! Since Ann Taylor and LOFT have only been recently introduced in Canada, I haven’t had the chance to go in-store and try on their clothes in person yet. However, I’ve been a fan of their aesthetic for years – admiring their famous crochet dresses and ruffle shells on many of the US-based bloggers I follow. I chose my most ladylike “ANN INC. – inspired” outfits and hashtagged them on instagram – and was SO excited to see them pop-up on the BFF App – check me out on the top row!
(ANN INC. is represented by two of the leading women’s specialty retail fashion brands in North America: Ann Taylor and LOFT.)