I went to a Beauty Premiere!

Last night I attended the Marcelle/Annabelle Beauty Premiere held at the Thompson Rooftop Lounge in downtown Toronto. It was so exciting to be invited to such a glamorous event – friendly people, innovative make-up and a gorgeous location – everything was amazing!

The make-your-own-lipgloss counter was VERY popular. Everyone lined up to choose their favourite pigments and get a custom-made gloss. I had been craving a coral color with gold shimmer – it was so exciting to formulate EXACTLY what I wanted!

Along with cocktails and hors d’oeurves, we were served with trays of make-up – and could pick up whatever appealed to us. Here’s what I brought home:

The “pick-it-yourself” concept was brilliant – people are more likely to try out new products if they come in shades that they already use. As you can tell, I stick to browns and neutrals – and didn’t end up with anything brightly colored that I’d have to give away.


One of the products that I’m excited to try is their Smudge Paint gel eyeliner with a built-in brush! I ONLY use gel eyeliner (can’t beat the lasting power) but it’s not very portable, and it’s a pain to have to wash the brush EVERY time I use it. With this product you don’t have to wash the brush as often since it is stored in an air-tight container (similar to the ones for liquid eyeliners) so it won’t dry out.

Many of the product developers and managers were on hand to discuss their new products. Here’s Janine, the super-sweet product manager from Annabelle modelling the soon-to-be launched range of lipglosses (which contain Omega-6). Janine was also wearing purple glitter eyeliner – but made it look elegant rather than “teenage-clubber” – I didn’t know it was possible! Now I wish I had picked up a brightly colored metallic liner to try.

As if the tray of beauty products wasn’t enough – we also received goody bags as we left the event. At first glance – the bronze shimmer brick and lipgloss are completely up my alley. Am also excited to try the mascara (which claims to lengthen AND curl!) and am hopeful about the Vitamin C radiance gel (it’s oil-free so fingers crossed it won’t aggravate my skin). If any of these items pass my “received-for-free products test” (i.e. it’s so good that I would repurchase it myself) I’ll be sure to review them here.

Have you ever heard of or tried Annabelle/Marcelle products?


  1. Beautygirl24
    November 17, 2011 / 6:22 pm

    How exciting Ella! I often read about bloggers attending these types of events…and well, let's just say I'm waiting for an invite 😉 I also think the pick a product idea is awesome, I'm sure I would be like a kid in a candy store.

  2. alison*elle
    November 17, 2011 / 8:14 pm

    This event looks like it was fabulous! How fun to mix your own custom made lipgloss. I received a bunch of Annabelle and Marcelle products, including some you got, but I haven't tried them out yet. Looking forward to your reviews :)xo, alison*elle

  3. Ella Pretty Blog
    November 17, 2011 / 9:45 pm

    Noelle – I enjoyed the event so much – I wish you lived closer and could have attended (Toronto and Cali are quite far apart LOL!) The pick-a-product was SO cool – my favourite so far is the brown gel eyeliner, I just ran out of mine and needed a new one so this is perfect timing!Alison*elle – I can't believe the color turned out so perfect – and they gave us 2 tubes of our custom color – so generous!

  4. Anonymous
    November 17, 2011 / 11:47 pm

    Another incredible event!! Looks like such a fun night. Can't wait to hear the reviews on your goodies 🙂

  5. G A B Y
    November 17, 2011 / 11:48 pm

    I attended the event in Montreal and it was awesome! The one in Toronto looks like tons of fun too!

  6. Ella Pretty Blog
    November 18, 2011 / 2:19 am

    Andi – It was a fun night – I loved getting dressed up and meeting lots of new people with similar interests – although I love my mommy duties, it was great to have some me-time. Hubby took me out for sushi after …so it was a doubly lovely night:-)GABY – I saw some of the pictures from the Montreal event – it looked like so much fun. Annabelle/Marcelle really do know how to host an event!

  7. Louise @ cosmetic bee
    November 18, 2011 / 2:17 pm

    Wow, that looks like a fun event!! I'm looking forward to hearing your reviews on the items you got, especially the smudge gel eyeliner. I use Bobbi Brown gel eyeliner, but as you said, it's not very portable.

  8. Elaine A (TOBeautyReviews)
    November 22, 2011 / 4:03 pm

    Great review Ella and so nice meeting you! I hope to meet you at more events soon!

  9. Katherine
    November 29, 2011 / 5:54 am

    Thank you for the review! I hadn't heard of this brand – the make your own lipgloss event sounds awesome!

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