Last night I attended the Marcelle/Annabelle Beauty Premiere held at the Thompson Rooftop Lounge in downtown Toronto. It was so exciting to be invited to such a glamorous event – friendly people, innovative make-up and a gorgeous location – everything was amazing!
The make-your-own-lipgloss counter was VERY popular. Everyone lined up to choose their favourite pigments and get a custom-made gloss. I had been craving a coral color with gold shimmer – it was so exciting to formulate EXACTLY what I wanted!
Along with cocktails and hors d’oeurves, we were served with trays of make-up – and could pick up whatever appealed to us. Here’s what I brought home:
The “pick-it-yourself” concept was brilliant – people are more likely to try out new products if they come in shades that they already use. As you can tell, I stick to browns and neutrals – and didn’t end up with anything brightly colored that I’d have to give away.
One of the products that I’m excited to try is their Smudge Paint gel eyeliner with a built-in brush! I ONLY use gel eyeliner (can’t beat the lasting power) but it’s not very portable, and it’s a pain to have to wash the brush EVERY time I use it. With this product you don’t have to wash the brush as often since it is stored in an air-tight container (similar to the ones for liquid eyeliners) so it won’t dry out.
Many of the product developers and managers were on hand to discuss their new products. Here’s Janine, the super-sweet product manager from Annabelle modelling the soon-to-be launched range of lipglosses (which contain Omega-6). Janine was also wearing purple glitter eyeliner – but made it look elegant rather than “teenage-clubber” – I didn’t know it was possible! Now I wish I had picked up a brightly colored metallic liner to try.
As if the tray of beauty products wasn’t enough – we also received goody bags as we left the event. At first glance – the bronze shimmer brick and lipgloss are completely up my alley. Am also excited to try the mascara (which claims to lengthen AND curl!) and am hopeful about the Vitamin C radiance gel (it’s oil-free so fingers crossed it won’t aggravate my skin). If any of these items pass my “received-for-free products test” (i.e. it’s so good that I would repurchase it myself) I’ll be sure to review them here.
Have you ever heard of or tried Annabelle/Marcelle products?