I spent an amazing weekend at SPARK Sessions, Toronto’s first Fashion & Beauty Blogger conference.
|With TOBeautyReviews, CrazyStyleLove, ChicDarling, DaintyGirl, RockThatLook, MyFashAvenue & SummerXSkin|
I met SO many people – from bloggers I had admired from afar, to key PR and Brand representatives. With our shared passion for fashion and beauty, it was such a pleasure chatting with everyone!
|Closing Keynote with LaineyGossip!!!|
The panels were so comprehensive and informative. Top bloggers and industry insiders provided numerous tips to help navigate the constantly evolving world of blogging. Topics ranged from ‘How to monetize your blog?’ (banner ads, affiliate links & sponsored posts) and ‘How to find a brand’s PR contact?’ (google “company name+press release”) to unwritten rules, expectations and etiquette.
I really enjoyed the location and set-up of the event – there was a lot of attention to detail and everything looked so chic and glam. After the panels ended on the first day, the venue was transformed into “Speed-Dating” tables with Brands and PR companies – we got the opportunity to network and make valuable industry connections!
Almay (one of the title sponsors of the event) were SO generous – each attendee got to choose a makeup kit personalized just for them – including foundation, blush, mascara, eyeshadow and lipbalm. I’m already enamored with my Color + Care Liquid Lip Balm (in Just Plum) – and I can’t wait to try the Smart Shade Blush (in Coral).
SMART SET (another event sponsor) challenged us to #StyleLikeSwag and create a look from their clothing racks. We uploaded our final looks to Instagram for the chance to win the outfit we styled (and a duplicate to give away to one of our followers!). I’m in love with the pieces I styled – especially the drape-front blouse and the sequined camisole top – they’re both SO me!
We left the event with AMAZING gift bags – including jewelry, skincare, makeup AND giftcards to clothing stores. The swag bag alone more than covered the ticket cost of the event!
Here are my event OOTDs – wearing all-black is a rare occurrence for me, but since I ended up helping with registration at the event, I followed the volunteer dress code!
|ZARA necklace, Old Navy Cardigan, Tights & Boots, Dynamite Lace Dress|
|Ily Couture Necklace (similar), Old Navy Sweater & Flats (similar), Garage Jeggings and GAP clutch (similar)|
If you’re in the Toronto area and looking for insider tips to take your blog to the next level, I would highly recommend attending this event – follow @sparksessions on twitter to be the first to find out about future events – tickets sold out early this year and it’s not something you’d want to miss out on! And for ALL bloggers, scroll down the #sparksessions feed on twitter for tips that were livetweeted during the event – it’s the next best thing to attending the event itself!