App-Launching and Outfit Shopping

Shopping malls are my happy place, so when Bramalea City Centre (BCC) asked me to be a part of their App Launch Event – I said YES in a heartbeat! I started the day by picking out an outfit to wear, which was easy since BCC has a LOT of my favorite stores – including Forever21, H&M, Old Navy and Express.

Express Blogger Outfit Pink Plaid Blanket Scarf Bow Tie Blouse Distressed Jeans Leggings Barcelona Camisole
Scarf / Camisole / Jeans / Bow-tie Blouse / Bag / Shoes

At Express I found not one but TWO great outfits. The first consisted of the classic Barcelona Cami paired with their famous Pink Plaid blanket scarf. If you’re a blanket scarf lover – this pink version is a must-have! I missed out on it last year and I was SO happy to see it re-stocked! The second outfit pairs their distressed skinny jeans with a lady-like bow-tie top. Bow-tie blouses are a big trend this Fall – and I loved how the elegant top contrasted with the ripped-up jeans. Torn between the two outfits – I had to ask my Insta-friends for help. They voted unanimously for the second outfit – so that’s what I wore to the event…BUT you know I didn’t leave that pink camisole or blanket scarf behind!

With Christina (the Style Mogul) and Eleni (Bijuleni)

After changing into my outfit, I headed to the Style Pop Up station where the three BCC bloggers (me, @bijuleni and @theStyleMogul) got the chance to meet customers, give them style advice and award them with prizes for downloading the BCC App.

It was fun meeting all of the shoppers and helping them find the perfect accessory to complete their outfits!

BCC App Lauch Ella Pretty Blog with Erica Wark, Melissa Grelo, Bijuleni, and The Style Mogul

We also got the chance to hang out with Melissa Grelo and Erica Wark from The Social! They were on stage discussing style trends and handing out prizes…it was a very lucky day for BCC shoppers – so many gift cards were given away!

You might be wondering why there was so much excitement surrounding the BCC App Launch. BCC built on their successful customer loyalty program, FashioniCITY and created this App to make it easier to earn and collect rewards. Here are some of my favorite features:

  • You can find out about deals and promotions at your favorite stores AS YOU SHOP – with proximity based notifications!
  • You are rewarded with virtual gems for checking-in, shopping, participating in events and referring friends. The more virtual gems you accumulate – the more rewards you’re eligible for. It’s the gift that keeps on giving! Current rewards include BCC giftcards (from $40 to $300), photo packages and umbrellas.
  • You can easily upload receipts using your cameraphone. You earn 1 virtual gem for every $50 you spend.
  • The App also has a GPS function – which makes it easy to go from store to store without getting lost (although this never happens to me…streets I get lost in, but never stores – I think it’s a rare shopping superpower?)  

I love having such an interactive experience – finding deals WHILE I shop, and then earning even MORE rewards, just for shopping! This App is definitely one of my faves!

What is your favourite Shopping App?

DISCLAIMER: This post was sponsored by Bramalea City Centre – but all opinions (and excitement!) are my own.

Linking up with More Pieces of Me and Sincerely Jenna Marie


  1. Nelle
    November 7, 2015 / 3:29 pm

    You look great! I don't think I have a fave shopping app so might have to look into this

    • Ella Pretty Blog
      November 10, 2015 / 5:06 am

      It is such a fun app – it's almost like playing a game – with all the ways you can accumulate gems – and the pay off is great 🙂

  2. Darcy
    November 9, 2015 / 2:47 pm

    What an awesome event! Seems like a cool app, too!

    • Ella Pretty Blog
      November 10, 2015 / 5:06 am

      Thanks Darcy – it was a lot of fun – especially when we got to style shoppers with accessories to match their outfits!

  3. jennierinnn (jenn erin)
    November 9, 2015 / 10:18 pm

    The Barcelona Camis from Express are my fave!! I haven't ventured out and downloaded any shopping apps yet but the BCC App sounds both helpful and fun!

    • Ella Pretty Blog
      November 10, 2015 / 5:07 am

      Aren't the Camis amazing – I have 4 – and because they're reversible – it's really like I own 6 LOL! 2 are white, and one is grey/black and the other is pink/maroon!

  4. Kelsey Anderson
    November 12, 2015 / 12:05 pm

    Looks great! 🙂 Btw, I enjoy reading your blog! and I hope maybe you might enjoy mine as it's a fashion blog like yours 🙂

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